PPV boxing

Boxing gloves resting on cash and VIP tickets in the foreground, with a brightly lit boxing ring and fireworks in the background, illustrating the boxing overpromotion problem and the sport’s obsession with manufactured moments.

What Boxing Loses When Everything Is Sold as a “Moment”

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When every fight is marketed as an “event,” boxing loses its emotional rhythm. This CMBoxing opinion piece explores the overpromotion problem that’s flattening the sport and leaving fans exhausted rather than invested.

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“A vintage 1990s-style boxing poster showing a red and blue glove facing off inside an old television frame with bold text reading ‘Legacy vs Hype,’ symbolising nostalgia, rivalry, and spectacle in boxing.”

The Real Beef: Rivalry or Marketing Masterclass?

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When Chris Eubank Jr and Conor Benn meet again, is it real rivalry or just smart marketing? In The Real Beef: Rivalry or Marketing Masterclass?, we look beyond the recycled trash talk to ask whether fans are watching genuine bad blood — or another pay-per-view nostalgia act built on legacy and hype.

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