The Set-Up No One’s Asking For
Let’s be honest — if Conor Benn beats Chris Eubank Jr this weekend, we all know exactly what happens next.
Eubank won the first, Benn wins the second, and before the final bell has even stopped ringing, Matchroom will be teeing up Eubank–Benn III: The Decider.
And you can picture Eddie Hearn already grinning at the thought. Nostalgia, family legacy, redemption — it’s a promoter’s dream. But let’s not pretend this rivalry was ever organic. This isn’t Hatton–Tszyu or Froch–Groves. It’s a carefully packaged product, and the novelty’s wearing thin.
Read how this feud became more marketing than menace.
The Ticketmaster Test — Fans Aren’t Buying It
Go on Ticketmaster right now. You’ll still find rows of empty seats. That says it all. If they can’t sell out the second fight, who really believes there’s appetite for a third?
It’s not that fans don’t care about boxing — they’re just tired of being sold nostalgia as if it’s progress. The PPV price is up, the stakes are down, and most undercards barely justify the broadcast fee.
We covered that undercard problem here.
This isn’t just fatigue; it’s disillusionment. Fans feel like they’re paying more for less, and the sport is running on reruns.
We’ve explored that wider issue before.
“Better Fights in Wetherspoons” — Simon Jordan Nails It
Simon Jordan summed it up perfectly on TalkSPORT:
“I’ve seen better fights in Wetherspoons. I’m not interested in the fight, and I’m not interested in the event. The only reason it’s called Unfinished Business is because they haven’t finished rinsing the customers.”
And he’s right. Brutally right.
You can watch the full clip here on YouTube to hear exactly what he said — and it hits harder than most punches we’ll see this weekend.
Jordan’s rant struck a nerve because it reflects what so many boxing fans are thinking but rarely get to say out loud. We love the sport — we just don’t love what it’s becoming.
When hype replaces honesty, fans tune out. And when promoters double down on “safe money” over meaningful fights, they drain the soul out of British boxing one PPV at a time.
The Problem with Manufactured Trilogies
The great trilogies of boxing history — Gatti–Ward, Morales–Barrera, Pacquiao–Marquez — were born from raw emotion and competitive evolution.
Each chapter mattered. Each fight deepened the story.
Eubank–Benn isn’t that. It’s not passion — it’s packaging. Every ounce of real tension was milked dry long ago. A third fight wouldn’t settle anything. It would just fill another slot on the pay-per-view calendar.
Promoters win, broadcasters win, but boxing loses.
Legacy or Lunacy?
If Benn wins, the trilogy becomes inevitable. It’ll sell — no doubt about it. But it won’t inspire.
It won’t elevate the division, it won’t test the new generation, and it won’t bring fans back to the arenas.
The nightmare scenario isn’t seeing Benn’s hand raised — it’s seeing the sport once again choose familiarity over freshness. Because if British boxing keeps chasing the past, it risks losing the future.
Catch up on our full Eubank–Benn coverage here.
Your Turn
Do you agree with Simon Jordan? Would a trilogy be good for British boxing, or are fans ready to move on from this manufactured rivalry?
Drop a comment below, join the debate on socials, and visit CMBoxing.co.uk for more honest takes written by fans, for fans — not by the press office.