“A vintage 1990s-style boxing poster showing a red and blue glove facing off inside an old television frame with bold text reading ‘Legacy vs Hype,’ symbolising nostalgia, rivalry, and spectacle in boxing.”

The Real Beef: Rivalry or Marketing Masterclass?

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When Chris Eubank Jr and Conor Benn meet again, is it real rivalry or just smart marketing? In The Real Beef: Rivalry or Marketing Masterclass?, we look beyond the recycled trash talk to ask whether fans are watching genuine bad blood — or another pay-per-view nostalgia act built on legacy and hype.

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