boxing marketing

Split-image of a professional boxer representing short-term success versus long-term career planning in boxing, with money and media attention on one side and a championship belt pathway on the other.

Is Modern Boxing Too Focused on the Next Fight Instead of the Next Five Years?

Is modern boxing too focused on the next fight instead of the next five years? We explore how fighting style, personality and viral moments influence modern boxing matchmaking.

Is Modern Boxing Too Focused on the Next Fight Instead of the Next Five Years? Read More »

Boxing Personality vs Performance: Are We Entering a New Era?

Boxing Personality vs Performance: Are We Entering a New Era?

Has boxing entered an attention-first era? We explore whether personality now sells more than performance — and what that means for the sport’s future.

Boxing Personality vs Performance: Are We Entering a New Era? Read More »

Split-image showing a grassroots boxing gym on one side and a large arena fight going viral on big screens, illustrating the debate around boxing career building versus chasing moments.

Is Boxing Still Building Careers — or Just Moments?

Modern boxing feels faster and louder than ever — but is it still building long-term careers, or just chasing viral moments? This Sunday CMBoxing piece breaks down how promoters shape fighters in 2026.

Is Boxing Still Building Careers — or Just Moments? Read More »

Boxing gloves resting on cash and VIP tickets in the foreground, with a brightly lit boxing ring and fireworks in the background, illustrating the boxing overpromotion problem and the sport’s obsession with manufactured moments.

What Boxing Loses When Everything Is Sold as a “Moment”

When every fight is marketed as an “event,” boxing loses its emotional rhythm. This CMBoxing opinion piece explores the overpromotion problem that’s flattening the sport and leaving fans exhausted rather than invested.

What Boxing Loses When Everything Is Sold as a “Moment” Read More »

“Cinematic boxing arena under a single spotlight with the words ‘Weak Undercard, Strong Main Event’ glowing above an empty ring, symbolising the imbalance between main events and undercards in modern PPV boxing.”

The Undercard Dilemma: Why Big Fights Deserve Bigger Support Acts

Scroll through the Eubank Benn 2 undercard and it’s clear: British PPV boxing has lost its depth. Fans pay full price for one big fight and a night of filler. We explore how promoters can restore value and trust.

The Undercard Dilemma: Why Big Fights Deserve Bigger Support Acts Read More »