boxing marketing

Boxing gloves resting on cash and VIP tickets in the foreground, with a brightly lit boxing ring and fireworks in the background, illustrating the boxing overpromotion problem and the sport’s obsession with manufactured moments.

What Boxing Loses When Everything Is Sold as a “Moment”

When every fight is marketed as an “event,” boxing loses its emotional rhythm. This CMBoxing opinion piece explores the overpromotion problem that’s flattening the sport and leaving fans exhausted rather than invested.

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“Cinematic boxing arena under a single spotlight with the words ‘Weak Undercard, Strong Main Event’ glowing above an empty ring, symbolising the imbalance between main events and undercards in modern PPV boxing.”

The Undercard Dilemma: Why Big Fights Deserve Bigger Support Acts

Scroll through the Eubank Benn 2 undercard and it’s clear: British PPV boxing has lost its depth. Fans pay full price for one big fight and a night of filler. We explore how promoters can restore value and trust.

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“A vintage 1990s-style boxing poster showing a red and blue glove facing off inside an old television frame with bold text reading ‘Legacy vs Hype,’ symbolising nostalgia, rivalry, and spectacle in boxing.”

The Real Beef: Rivalry or Marketing Masterclass?

When Chris Eubank Jr and Conor Benn meet again, is it real rivalry or just smart marketing? In The Real Beef: Rivalry or Marketing Masterclass?, we look beyond the recycled trash talk to ask whether fans are watching genuine bad blood — or another pay-per-view nostalgia act built on legacy and hype.

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Cinematic boxing ring spotlight with microphone symbolising boxing prospect hype and media pressure.

Heavyweight Hype Machine: Are Promoters Fast-Tracking Futures at a Cost?

Moses Itauma’s explosive KO over Dillian Whyte has reignited a long-running debate: are promoters piling too much pressure on young fighters too soon? From heavyweights to lighter divisions, boxing prospect hype has created more casualties than champions — with Campbell Hatton’s story a recent reminder of what happens when development is sacrificed for quick headlines.

Heavyweight Hype Machine: Are Promoters Fast-Tracking Futures at a Cost? Read More »

Male and female boxers facing off in the ring, representing the mixed-gender boxing debate.

Blurring the Bell: Should Men and Women Ever Share the Ring?

The mixed-gender boxing debate has raged for years — but should men and women ever share the ring in a sanctioned fight? From ethics and safety to hype and governance, we take a fresh, honest look at one of boxing’s most controversial questions.

Blurring the Bell: Should Men and Women Ever Share the Ring? Read More »