boxing marketing

“A vintage 1990s-style boxing poster showing a red and blue glove facing off inside an old television frame with bold text reading ‘Legacy vs Hype,’ symbolising nostalgia, rivalry, and spectacle in boxing.”

The Real Beef: Rivalry or Marketing Masterclass?

When Chris Eubank Jr and Conor Benn meet again, is it real rivalry or just smart marketing? In The Real Beef: Rivalry or Marketing Masterclass?, we look beyond the recycled trash talk to ask whether fans are watching genuine bad blood — or another pay-per-view nostalgia act built on legacy and hype.

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Cinematic boxing ring spotlight with microphone symbolising boxing prospect hype and media pressure.

Heavyweight Hype Machine: Are Promoters Fast-Tracking Futures at a Cost?

Moses Itauma’s explosive KO over Dillian Whyte has reignited a long-running debate: are promoters piling too much pressure on young fighters too soon? From heavyweights to lighter divisions, boxing prospect hype has created more casualties than champions — with Campbell Hatton’s story a recent reminder of what happens when development is sacrificed for quick headlines.

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Male and female boxers facing off in the ring, representing the mixed-gender boxing debate.

Blurring the Bell: Should Men and Women Ever Share the Ring?

The mixed-gender boxing debate has raged for years — but should men and women ever share the ring in a sanctioned fight? From ethics and safety to hype and governance, we take a fresh, honest look at one of boxing’s most controversial questions.

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A dynamic split-screen image depicting the evolution of boxing promotions. On the left, a vintage boxing ring in a smoky, dimly lit small venue with an old-school announcer and a classic-dressed crowd. On the right, a modern boxing arena with bright LED screens, a packed international audience, and digital banners displaying 'LIVE WORLDWIDE' and 'PPV EVENT'. In the center, a boxer stands with one foot in the past and one in the future, symbolizing the transition from traditional boxing events to global spectacles.

The Evolution of Boxing Promotions: From Traditional Arenas to Global Spectacles

The evolution of boxing promotions has taken the sport from small, local venues to global events broadcast to millions. With changes driven by television, pay-per-view, social media, and streaming services, boxing promotions have adapted to new technologies and audience demands. But what does the future hold? Could there come a time when boxing promotions become

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