Let’s rewind a bit. Last week, we broke down the surprise announcement of Usyk vs Dubois II at Wembley — a rematch not many expected, and one that left plenty of fans scratching their heads. But now, the Dubois Wembley ticket sale is making even more noise than the fight itself.
Matchroom claim the event is sold out. But if you’ve had a look at Ticketmaster lately, that’s… questionable. Blocks and blocks of seats are still wide open — including accessible options and premium ringside spots. So, is this really a sell-out? Or just a clever trick to boost demand?
Let’s break down what’s really happening.
Dubois Wembley Ticket Sale: Still Plenty of Seats Available
Seriously, go check Ticketmaster. As of writing, there’s still plenty left — from upper tiers to hospitality packages. Even areas that normally sell out quickly, like accessible seating, are still showing as available.
What we might be seeing here is a classic bit of promotional sleight of hand. “Sold out” doesn’t always mean every seat is gone — sometimes it means tickets have been withheld, blocks closed off, or sections reserved for resale platforms and partners.
In short, the Dubois Wembley ticket sale might not reflect real fan demand — but rather a strategy to create it.
Does This Fight Actually Have Buzz?
Here’s the truth: this should feel massive. An undisputed heavyweight title bout in the UK’s biggest stadium. But somehow… it doesn’t.
It’s not Joshua vs Fury. It’s not even Usyk vs Hrgovic. This is a rematch that already played out fairly one-sidedly the first time around. Dubois had a moment — sure — but once that low-blow controversy cleared, Usyk took over. And most fans don’t see this fight going any differently.
There’s no grudge. No heat. No narrative that really pulls you in. It’s just… happening.
And if the Dubois Wembley ticket sale isn’t what it seems, maybe that’s because the buzz just isn’t there to begin with.
Ticket Prices Aren’t Helping
Let’s not ignore the elephant in the room — the prices.
We’re talking £95+ for the cheap seats. £200+ for halfway decent ones. Up to £2,000 if you want to sit close enough to see the sweat fly. Add on travel, food, hotels — it’s an expensive night out, even before you’ve had a pint.
With the cost-of-living crisis still biting, people are making choices. And even the most loyal fans are starting to ask: is it worth it?
We’ve seen this story before — Fury vs Whyte, Joshua vs Franklin — where ticket sales slowed because pricing just didn’t match the fight’s excitement level. And now, with the Duboi
Wembley ticket sale looking suspiciously soft, the pattern’s repeating.
Dubois Wembley Ticket Sale: Sold Out or Sold Short?
So what’s the deal? Is this fight really pulling in the numbers Matchroom claim — or is it being spun to make it look hotter than it is?
It’s probably a mix of both. Stadiums are tough to fill — especially when the card doesn’t have casual appeal or a can’t-miss narrative. So it makes sense for promoters to shout “sold out!” whether or not it’s technically true.
But that strategy has a shelf life. When fans check and see loads of seats still available, it creates mistrust. The people being asked to drop hundreds of quid on tickets aren’t stupid. And when the reality doesn’t match the headline, it starts to erode the relationship between promoters and fans.
Boxing Fans Deserve Better
This whole situation — the spin, the pricing, the apathy — speaks to a bigger issue in the sport. Boxing is relying too much on marketing smoke and not enough on actual fire.
Fans want real value. They want compelling matchups. And they want transparency — not just PR headlines designed to trick people into buying last-minute tickets.
The Dubois Wembley ticket sale drama might seem small, but it’s another sign that boxing needs to take its core audience more seriously. Because when fans stop caring… the stadiums really will be empty.
Final Bell: What Do You Think?
Have you checked Ticketmaster yourself? Do you think the Dubois Wembley ticket sale is just smoke and mirrors — or is this being blown out of proportion?
Drop a comment, share your take, and check out more real boxing talk at CMBoxing.co.uk — where we call it exactly how we see it.