A few weeks back, we broke down the shock news that Sky Sports had officially terminated its broadcast deal with BOXXER — citing alleged indirect links between the promotional outfit and Daniel Kinahan, the Irish crime boss currently sanctioned and wanted by US authorities.
If you missed that post, catch up here:
👉 BOXXER and Sky: Deal Cancelled – What Went Wrong?
Now the dust’s started to settle, it’s time to ask the big question: What happens next?
The Boxxer Sky future has collapsed — but British boxing doesn’t stop. With Sky exiting stage left and BOXXER scrambling to survive, the next moves could reshape the whole sport.
Let’s dive into the aftermath, the options on the table, and what all of this really means.
Sky Pulled the Plug — Here’s Why
This wasn’t a contract running out.
This was Sky ripping it up and walking away, mid-deal.
The decision followed media pressure and internal scrutiny around BOXXER’s possible associations with Kinahan-linked advisors, which Sky simply weren’t willing to tolerate. Given the backlash they received in the MTK Global era, it’s no surprise they acted fast this time.
BOXXER denies any wrongdoing and insists they’ve not breached their agreement — but it’s now heading for a legal showdown. That means months (if not years) of behind-the-scenes wrangling, while fighters and fans are left in limbo.
And in the meantime?
BOXXER are without a broadcast partner.
Legal Wrangles and Frozen Fighters
While both sides lawyer up, the impact is already being felt.
- BOXXER’s big names — including Adam Azim, Ben Whittaker, Frazer Clarke, and Lauren Price — are stuck without TV slots.
- Sponsors and commercial partners have gone quiet.
- There are no confirmed cards, no broadcaster, and no short-term solution on the table.
Without a platform, BOXXER can’t deliver the big arena shows it built its reputation on. Fighters want activity. Fans want dates. BOXXER needs a new home — fast.
But where?
Could Amazon Prime Swoop In?
There’s growing noise that Amazon Prime Video could be a player here.
They’ve already dipped into Premier League football, ATP tennis, and even combat sports overseas. Boxing would be a logical next step — and BOXXER offers a production-ready solution with a youth-focused brand and strong digital instincts.
But there’s a caveat.
Would Amazon want to get involved with a promoter under this kind of scrutiny?
That’s the big question. The platform has deep pockets, but also a very curated image. It may come down to whether BOXXER can clean house and reposition themselves as a safe long-term partner.
If they can? Amazon’s global muscle would be game-changing.
TNT Sports: The Obvious (If Slightly Safe) Move
The most logical short-term landing spot? TNT Sports — formerly BT Sport.
They just lost Queensberry Promotions to DAZN and have been left with zero boxing content. BOXXER could fill the gap instantly: they’ve got cards ready to go, a stable of fighters, and an events team with broadcast experience.
TNT would be back in the game without having to build from scratch.
BOXXER would regain visibility — even if it’s a step down from Sky.
Of course, TNT may hesitate for the same reasons Sky walked. But if they’re desperate to stay in the fight game, BOXXER might be their best (or only) option.
Could BOXXER Go Fully Rogue?
Here’s the wildcard:
BOXXER goes off-grid. No broadcaster. Just YouTube, PPV, and free-to-air partnerships.
It would be high-risk, high-reward — and it would require a full rethink of their business model. But with a young audience and decent social traction, BOXXER could pivot to something like what Misfits Boxing has done, blending online hype with traditional events.
It’s not ideal. But if Amazon and TNT both pass?
They may not have a choice.
Sky’s Position: Exit or Reset?
Let’s flip the lens.
What does Sky do now?
They’ve dumped Matchroom. Now they’ve dumped BOXXER. They’ve got nothing left. No fighters, no cards, no events in the pipeline.
Are they walking away from boxing altogether? Or biding their time for a new partner?
There’s always a chance they try to rebuild from scratch. But with DAZN locking up both Matchroom and Queensberry, that window’s closing fast.
For now, Sky are on the outside looking in — and unless they move quick, they’ll stay there.
DAZN’s Quiet Takeover Is Complete
While everyone else is falling out, DAZN are just winning.
They’ve now got Matchroom and Queensberry under their umbrella, thanks to their Saudi-powered collaboration on [5 vs 5] and other international shows. That gives them control of the two biggest promotional outfits in British boxing — and a platform to dominate globally.
If BOXXER fades out, and Sky stays gone, DAZN becomes the only real game in town.
That’s brilliant for them.
But is it good for boxing fans?
The Boxxer Sky Future: Over, But Not Forgotten
This wasn’t just a failed TV deal.
This was a full collapse — legal, commercial, and reputational.
- Sky wanted out.
- BOXXER is fighting for survival.
- DAZN is winning by default.
The future of British boxing is shifting in real time — and the Boxxer Sky future might one day be seen as the last gasp of the old guard before everything went digital.
Should BOXXER land at Amazon or TNT?
Did Sky do the right thing?
Is this the end of an era — or the start of something new?
Drop your thoughts in the comments
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The game’s changing fast. Stay ready.