In British boxing, it’s not just the fighters battling for dominance — it’s the promoters too. Matchroom, Boxxer, and Queensberry Promotions are all throwing punches behind the scenes, shaping the direction of the sport and building their brands as fiercely as they build their fighters. But who’s doing it best? Let’s break it down.
Matchroom Boxing: The Established Powerhouse
Few names carry as much weight as Matchroom. Started in 1982 by Barry Hearn and now led by Eddie Hearn, Matchroom turned British boxing into primetime viewing. The glory years with Sky Sports made Matchroom the go-to platform for big nights and blockbuster names — think Joshua, Whyte, and Bellew.
The move to DAZN in 2021 was bold. It promised global reach and billion-pound ambition, but left some UK fans frustrated by the paywall. Still, Matchroom continues to lead in scale, exposure, and international partnerships — even if it’s no longer the only show in town.
Boxxer: The Disruptor Backed by Sky
Boxxer might be the new kid, but it’s not messing about. With Sky Sports now behind Ben Shalom’s vision, Boxxer has built a modern, media-savvy brand focused on fresh talent and slick production.
They’ve made smart moves: giving fighters like Adam Azim and Caroline Dubois a proper platform, putting on competitive cards, and leaning into fan-first storytelling. Sure, they haven’t got Matchroom’s depth of roster — not yet — but they’ve nailed the vibe, and Sky’s reach gives them serious firepower.
Queensberry Promotions: Legacy and Loyalty
Frank Warren’s Queensberry Promotions is the longest-serving of the three. It’s not as flashy as Matchroom or as disruptive as Boxxer, but it’s resilient and rooted in tradition.
They’ve brought through world champions like Tyson Fury, Daniel Dubois, and Joe Joyce — and now boast a strong partnership with TNT Sports (formerly BT Sport). Queensberry’s stable might feel thinner than it once did, but when it comes to long-term development and domestic rivalry, they’re still in the conversation.
What Sets Them Apart?
- Matchroom is all about scale and global ambition.
- Boxxer is dynamic, youthful, and media-driven.
- Queensberry is loyal, grounded, and battle-tested.
Each has a different style — just like the fighters they promote. One plays for reach, another for relevance, and the last for respect.
So, Who’s the Best?
That’s where it gets tricky. Matchroom still leads the way commercially, but Boxxer’s rise is impressive, and Queensberry has staying power.
Ultimately, it depends what you value most. If it’s blockbuster fights and global platforms, Matchroom is your pick. If you want fresh narratives and future stars, Boxxer’s the one to watch. And if you believe in loyalty and long-term building, Queensberry still delivers.
Hi Chris, I follow boxing but never realised how many big companies there are out there very eye opening so thank you .